California Big Hunks ®

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Cultural Films · VHS · 1985 · 60 minutes

Californiabig hunks

Six erotic male dancers. Six fantasy scenarios. One accidental cult classic.

In 1985, Mark Schulze and Patty Mooney videotaped six dancers, each in a setting built for his fantasy. The tape became a bachelorette-party staple, made a splash in gay publications, and sold around the world on VHS. Four decades later, it is still finding new audiences.

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The original 1985 California Big Hunks VHS box: purple spine, gold and pink title, five dancers under a palm tree
Directed by
Mark Schulze
Produced by
Mark Schulze, Patricia Mooney & Dixie Crane
Music
Richard Jan Plasko
Studio
New & Unique Videos, San Diego
Listing
IMDb

Watch the trailer

Then unlock all sixty minutes for $5. The disco lights, the fringe and the synth soundtrack are exactly as they were in 1985.

The lineup

Six men, six fantasies

Each dancer performs his own scenario, in a setting built to match his image.

Jim the Cop, shirtless in dark uniform trousers, in a bedroom with window blinds

Jim the Cop

Jim Kellogg

A traffic cop who fantasizes about losing the uniform in the bedroom of the woman he’s ticketing.

Close-up of Reno, smiling, with long hair against jungle greenery

Reno the Nature Boy

Reno Black

A buckskin-clad nature boy, dancing it out in the jungle.

Dave the Cowboy in a straw cowboy hat, sunglasses, bandana and plaid shirt

Dave the Cowboy

Dave Matthews

The urban cowboy, and the inspiration for “Dave the Dirty Cowboy” on the soundtrack.

Donny Chambers in a black military-style jacket with gold stars, standing in stone ruins

Donny in the Ruins

Donny Chambers

The Michael Jackson look-alike, and the one dancer missing from the box covers. Here’s why.

Michael Mednick, smiling, arms crossed

Michael the Fashion Model

Michael Mednick

Stood up by his date at a restaurant, he takes his frustration out in the gym.

Prince Daniel pulling off a white ruffled shirt, wearing studded fingerless gloves

Danny in the Haunted Disco

Prince Daniel

The Latin discomaniac, closing the show under the mirror ball.

For the collectors

One tape, two boxes

California Big Hunks shipped in two different VHS covers. The first was New & Unique’s own. The second was designed by Bijou Video Sales, which distributed the tape to gay audiences.

Box No. 1

New & Unique · 1985
Front of the first California Big Hunks box
Front and spine
Back of the first California Big Hunks VHS box with the six-dancer description
Back cover
Original paste-up mechanical for the first box, with red pencil color callouts
The original paste-up, marked in red pencil for the printer: gold border, violet background, “big hunks” changed from violet to pink.

Cream stock, a gold-framed beach shot and a gold-and-pink title: the palette this page is built on.

Box No. 2

Designed by Bijou Video Sales
The Bijou Video Sales box: multicolor California lettering, chrome BIG HUNKS, magenta-to-lime gradient
The Bijou cover
Bijou Video Sales flyer for California Big Hunks
Bijou flyer
Black and white mail-order magazine ad for California Big Hunks, $39.95
Mail-order ad, $39.95

Bijou reworked the look for its own market: a letter-by-letter neon “California,” chrome “BIG HUNKS,” a second group photo and the line “Erotic Male Dancers.” Its ads carried Bijou’s own order numbers.

Donny Chambers in his gold-trimmed jacket among stone ruins
Who’s not on the box?

The missing dancer

Count the men on either cover and you’ll get five. Donny Chambers was set to join the promotional photo shoot, but a scheduling conflict kept him away.

He has since said he regrets missing it, and wishes he’d been part of the pictures that became pop-culture history. His performance in the Ruins is still one of the tape’s most memorable.

As advertised in Playgirl, 1985–1986

Made for women, sold where women were reading

California Big Hunks was pitched first to women, and New & Unique ran its ads in Playgirl, the “Entertainment for Women” magazine, across 1985 and 1986. By the studio’s own count, the tape drew more than 1,500 requests nationwide in its first months, mostly from professional women in their early 30s.

“Men have always had female stripper films to view, but women never really have.”

Mark Schulze, New & Unique press release
Playgirl cover, August 1985
August 1985
Playgirl cover, November 1985
November 1985
Playgirl cover, December 1985, with the ad page (115) marked in pen
December 1985 · ad on p. 115
Playgirl cover, March 1986, with the ad page (93) marked in pen
March 1986 · ad on p. 93
Playgirl cover, September 1986
September 1986
From the archive, 1986–1988

The reviews were mixed. The fans weren’t.

“A dazzling production.”

John Rowberry, Adult Video News, April 1986

“Long on ego and short on talent.”

Janine Coveney McAdams, Billboard, September 3, 1988, who predicted buyers would stampede to the counter anyway
Adult Video News review of California Big Hunks, April 1986
Adult Video News, April 1986. Rated AAA.
Bravo! San Diego cover, January 21, 1988: California Big Hunks to open at WCPC
Bravo! San Diego, January 21, 1988. Cover story.
Billboard review of California Big Hunks, September 3, 1988
Billboard, September 3, 1988.
These Men Strip review of California Big Hunks
“These Men Strip”: all 10s, and Michael an 11.
Mail-order ad pairing California Big Hunks with Disrobics and Advanced Disrobics
Mail-order ad: sold as a three-tape bundle with Disrobics.
The second life of a VHS tape

How the Hunks became a cult classic

After DVDs arrived, the tape sat on a shelf while Mark and Patty ran Crystal Pyramid Productions. Then the rest of the world started finding it.

Scene featuring Jim the Cop in a bedroom set with a host holding a microphone
Late night & improv

The Tonight Show and Whose Line Is It Anyway?

Jay Leno’s editors bought clips and put Jay’s head on one of the dancers. Later, Whose Line played Jim the Cop’s routine to a howling studio audience, with Patty and Mark sitting in it.

Jay Leno and the California Big Hunks →
Found at a garage sale

Found Footage Festival & Red Letter Media

The Found Footage Festival pulled a copy from a garage sale and took it on tour. Then Red Letter Media’s panel crowned it the winner of Best of the Worst: Black Spine Edition #3.

Best of the Worst Episode 79, Black Spine Edition #3
Pink record label for Miss You by Richard Jan Plasko: Dave the Dirty Cowboy and Prince Daniel Back cover of the Miss You record with a portrait of Richard Jan Plasko
Now on pink vinyl

The soundtrack, on 12″

Berlin’s Sound Metaphors pressed Richard Jan Plasko’s synth score on pink vinyl as Miss You, a two-song record: “Dave the Dirty Cowboy” and “Prince Daniel in the Haunted Disco.” Critics compared it to Patrick Cowley’s high-NRG productions.

The short documentary The Mystery of the Dirty Cowboy follows one fan’s years-long search for that first track.

Runway, 2024

A Bernhard Willhelm cloak

European designer Bernhard Willhelm knit the title into a limited-edition unisex cloak, a fashion tribute to an icon of ’80s culture.

Two models wearing the knitted California Big Hunks cloak by Bernhard Willhelm
40th anniversary

The Making of California Big Hunks

Never-before-seen dance footage from 1985, plus Patty Mooney’s own behind-the-scenes VHS tapes. Patty edited the film; she’s also the mysterious voice introducing each dancer in the original. “And now, Dave…”

With a new soundtrack by Candace Love.

See the Making Of
Dave the Cowboy arriving on set

Get your hands on these hunks.

The complete 1985 film, 60 minutes. $5, one time, no subscription.

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